BUSINESS ANALYSIS AND PERFORMANCE INSIGHTS
research
I conducted research focused on how hospitality and consumer-facing businesses operate, with particular attention to performance drivers such as revenue, cost structures, and employee motivation.
Through a series of analytical projects, I evaluated business activities using both primary and secondary data, examining how operational decisions impact overall performance.
One key area of focus was a study on Destination Properties, where I explored the causes of declining employee motivation and identified potential solutions through research and direct interviews.
These research papers are included in my portfolio as they reflect my ability to approach business challenges analytically, connecting operational insight with measurable outcomes within hospitality and related industries.
I also analyzed the relationship between marketing investment and revenue outcomes across multiple brands, using data to identify patterns and draw more efficient, performance-driven conclusions.
BUSINESS ANALYSIS - INCENTIVES
Should Destination Properties establish Daniel Pink’s theory of motivation or financial incentives to increase employee motivation during the global Coronavirus pandemic?
BUSINESS ANALYSIS - RED RADIO
Radio Red Business Plan
RESEARCH ANALYSIS - MANDARIN ORIENTAL
Mapping Mandarin Oriental’s Cash Flows and Unlocking Gen Z Growth
RESEARCH ANALYSIS - GRADUATE HOTELS
Investigation into Graduate Hotels - Looking Into the Lenses of Desirability and Consumer Demand
BUSINESS ANALYSIS - INTEL
An Analytical Investigation into Intel to Discover New Pathways and Solutions to Strengthen the Company’s Future
RESEARCH ANALYSIS - LUXURY JEWELRY
Luxury Retail, Reimagined. An Analytical Investigation into the UAE Jewelry Market and Strategic Solutions for Growth
BUSINESS ANALYSIS - WILD RYE
Evaluating Wild Rye’s Performance Through Unit Economics and Strategic Financial Modeling
RESEARCH ANALYSIS - GEN Z
Gen Z Insights for Growth: Trends, Purchasing Patterns, and Market Strategy
RESEARCH ANALYSIS - CITIZEN M, THE STANDARD AND MOXY HOTELS
Gen Z Hospitality: A Comparative Study of CitizenM, The Standard, and Moxy